THE SPIRIT OF 2R.
—— Rolex and R.Federer
Rolex means precision and this word Rolex has quite closing relationship with the name of his founder Hans Wilsdorf. The trademark ROLEX is registered officially in July 2nd, 1908, at 8’clock. The first bulk of Rolex watches win the public eyeball because of their superb skill and quality. And in 1914, this tiny Rolex wins the level-A Kew Observatory certification, which is the highest evaluation that Kew Observatory ever issues. This reputation brings Rolex to be the high-rank luxury.
After the First World War, Rolex kept his production in Geneva and everything was in order and they began to do the R&D for the functions of water proof and auto-winded. Finally in 1926, the first Rolex water-proof watch appeared in front of the public, which was called the Oyster watch and leaded the trend of watch development. Even the economy crisis of 1929 had never interrupted the Rolex’s forwarding. The success of Perpetual motion of watch hands brought the revolution of the watch business and it became the leader of Auto-watch. What’s more, Rolex manufactured watches which could display the date and weeks in 26 different languages in 1945. In 1964, Rolex began to explore the world market, the Rolex team kept the brief principle of hardworking, innovation, and perfect customer service to start their expedition in every continent. They had been the leader of global wristwatch manufacture in 20 century, as a symbol time of Mechanical watches.
Until now, Rolex still keep the leading advantage with their fantastic technics and manufacturing skill. Just like his advertising prolocutor, Roger Federer, a super star in tennis match. In his career, R.federer has won numerous reputation and fans around the world. He keep the spirit of Rolex perpetual motion to contribute more splendid matches and win more championship, even if he has been elected as the Lawrence MVP for 4 times, and this year, he has won the championship of 2010 Australian Open. Just like the Rolex watches for men, it can leads a trends for men’s taste.
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